Keys to Success in Higher Education: Defining Who You Are, A Distinctive Differentiating Experience, Delivering on Your Promise, and Demonstrating What You Value

http://youtu.be/GN8Zh9jQEgA Institutions struggle to clarify for students the distinctive nature of the experience they offer. Their messages can fail to capture an understandable brand and differentiation. If so how do students understand the value added of one institution over another. In a highly competitive and complex environment, delivering on the promise of the experience one …

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