Keys to Success in Higher Education: Defining Who You Are, A Distinctive Differentiating Experience, Delivering on Your Promise, and Demonstrating What You Value

Institutions struggle to clarify for students the distinctive nature of the experience they offer. Their messages can fail to capture an understandable brand and differentiation. If so how do students understand the value added of one institution over another. In a highly competitive and complex environment, delivering on the promise of the experience one claims to offer is key. Hendrix College, by creating Your Hendrix Odyssey: Engaging In Active Learning gets it right. We tied required universal defining experiences together: in the academic program (complete engaged learning projects in 3 of 6 areas); funded engaged learning grants; Odyssey distinction awards; an experiential transcript for all students. These tangible things conveyed our values and fulfilled or promise. 

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