Keys to Success in Higher Education: Defining Who You Are, A Distinctive Differentiating Experience, Delivering on Your Promise, and Demonstrating What You Value

http://youtu.be/GN8Zh9jQEgA Institutions struggle to clarify for students the distinctive nature of the experience they offer. Their messages can fail to capture an understandable brand and differentiation. If so how do students understand the value added of one institution over another. In a highly competitive and complex environment, delivering on the promise of the experience one …

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College Sticker Price, the amounts families pay for their student to attend, perceptions of prestige, quality programs and experiences

https://www.youtube.com/watch?v=nq-TXGl589w In this video I explain the strategy we used to raise our price dramatically and then to give back a significant amount to families in discounts. Why this was critical to do for Hendrix. How many families do not know how to judge the complex aid and scholarship packages their student is offered. Why …

Continue reading College Sticker Price, the amounts families pay for their student to attend, perceptions of prestige, quality programs and experiences

The Value of an Outside Perspective in allowing Colleges to Examine Core Assumptions

http://youtu.be/6zy0GTWk4Ic In this video I describe why having the Art and Science Consulting Firm engage with Hendrix College produced positive results. Boards, Faculty, Staff, and others often resist spending funds to bring in education consulting firms to assist the community in the process of re-thinking the college's positioning platform. We do have talented brilliant scholars …

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